Saltwater

Visual Identity for Saltwater Films, a creative production company based in Germany. The name already carried the idea: salt water connects continents, and salt itself speaks of character, value, and essence. We embraced this as the foundation of the identity, drawing from both the sea and the screen: washed-out shapes and horizons reference the ocean, while oversized numerals and recording symbols nod to the language of film. The layout suggests a horizon line, carried through by the typography on a consistent horizontal axis.