Armedangels

Armedangels is a sustainable fashion label that unites ethical production with contemporary design. At the heart of our work was the creation of a new brand mark. The circle above the A carries multiple meanings at once: It is the angel’s aura, like Atlas the world resting on humanity’s shoulders, and a symbol of circular economy. The A beneath becomes a figure, a human being. Together they form a mark that embodies conviction: whoever chooses Armedangels takes responsibility for the world and acts on it.